Browsing Business, Economics, Finance, Accounting, Management by Author "Quy, Ta Xuan"
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A study of coorslight brand awareness in 365Daband project: A case study of analyzing and evaluating VAA' long - term project
Quy, Ta Xuan (International University HCMC, Vietnam, 2011)Objectives of this paper establish reasoning to celebrity endorsements on brands, how to use celebrity for building new brands, the effect of using this advertising tool, media value calculation and the last ...