Browsing Business, Economics, Finance, Accounting, Management by Author "Quynh, Nguyen Nhu"
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A study on migration in television broadcasting service switching intention to cable television - A case of Ho Chi Minh city
Quynh, Nguyen Nhu (International University - HCMC, 2018)Purposes – Through literature review exploring characteristics and switching behavior in service providers, especially in broadcasting and telecommunication industry, this paper finds the direct and indirect effect of push, ...