Browsing Business, Economics, Finance, Accounting, Management by Author "Quynh, Nguyen Phuong"
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Analysing factor affecting the profitability - HOSE
Quynh, Nguyen Phuong (International University - HCMC, 2018)The aim of this study is to examine the impact of the internal factor on the profitability of companies listed in Ho Chi Minh stock exchange. Secondary data are collected on annual reports of 85 companies listed on Ho Chi ... -
Identifying factors affecting brand loyalty towards cosmetics products - A case study of Vietnamese consumers in Ho Chi Minh city
Quynh, Nguyen Phuong (International University - HCMC, 2019)This paper is intended to define factors influencing Vietnamese consumers ' brand allegiance to cosmetics products in the Ho Chi Minh City region. Four independent variables were chosen in this research based on prior ...