Browsing Business, Economics, Finance, Accounting, Management by Author "Sang, Pham Ngoc"
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The impact of brand preference on consumer purchase intention in watch industry - Case study of Rolex in Ho Chi Minh, Vietnam
Sang, Pham Ngoc (International University - HCMC, 2018)preferences uncover the sort of properties a brand has, to reinforce its position and increment its piece of the overall industry. In addition, it shapes a basic contribution to building up an organization's effective image ...