Browsing Business, Economics, Finance, Accounting, Management by Author "Ta Thi Quynh, Nhu"
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The impacts of communication toward brands of Korean pop music merchandises in virtual community on consumer purchase intention in Ho Chi Minh City
Ta Thi Quynh, Nhu (International University - HCMC, 2016)This research is done to explore “the impacts of communication toward brands of Korean pop music merchandise in virtual community on consumer purchase intention”. It will answer how consumers respond to the information ...