Browsing Business, Economics, Finance, Accounting, Management by Author "Van, Tran Nam Dieu"
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The influence of environmental stimuli on generation Z'S impulse buying behavior - An empirical study of hybrid convenience stores
Van, Tran Nam Dieu (International University - HCMC, 2018)This research examined the effects of information rate in hybrid convenience stores and PAD emotion states of Gen Z as a mediator on their impulse purchases. The S – O – R framework developed by Mehrabian and Russel 1974 ...