Browsing Business, Economics, Finance, Accounting, Management by Author "Vi, Tran Ngoc Anh"
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Exploring the effectiveness of using free sampling on enhancing brand awareness in packed-food products in Ho Chi Minh City
Vi, Tran Ngoc Anh (International University HCMC, Vietnam, 2014)Vietnam economic has risen in recent years, which leads to a high living condition. Citizens‟ demand also increased, especially the needs of eating and drinking. With the dynamic lifestyle, the food should bring some ...