Browsing Business, Economics, Finance, Accounting, Management by Author "Vi, Tran Thi Thanh"
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A study about behavior and online purchasing intention of online and in store luxury customers (Case of luxury customer in Ho Chi Minh City)
Vi, Tran Thi Thanh (International University - HCMC, 2016)The purpose of this research is to give a understanding of main factors that influence the luxury goods purchase intention through Internet and also compares and contrast the motivation factors that influence the behaviour ...