Browsing Business, Economics, Finance, Accounting, Management by Author "Y, Nguyen Nhu"
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The impact of trust on online purchase intention of cosmetic product - A study of Vietnam social commerce marketplace
Nhi, Nguyen Thi Ngoc (International University - HCMC, 2020)A new e-commerce paradigm has been contributed by the growth of social networking sites (s-commerce). S-commerce is an e-commerce branch that social interactions and user contributions through SNSs are key activities to ...