Browsing Business, Economics, Finance, Accounting, Management by Author "Yen, Nguyen Phi"
Now showing items 1-1 of 1
-
Customer-based perspective of business - to - busniess relationship quality in domestic rice supply chain networks of south Vietnam
Yen, Nguyen Phi (International University - HCMC, 2016)Relationship quality in business is an important construct in relationship marketing, and an important kind of intangible asset of a company. The purpose of this study is to identify the main components of relationship ...