Browsing Business, Economics, Finance, Accounting, Management by Author "Yen, Nguyen Thi Ha"
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The influence of store environmental factors on impulse buying behavior - A case of the supermarket setting at Ho Chi Minh city
Yen, Nguyen Thi Ha (HCMC - International University, 2015)The retail industry in Vietnam is growing rapidly in recent years. Due to the intense competition, retailers have devoted much effort to boost sales and increase their market share. Other than traditional promotions, there ...