Browsing Business, Economics, Finance, Accounting, Management by Subject "Electronic commerce; Internet marketing"
Now showing items 1-3 of 3
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Factors affecting online repurchase intention of C2C e- commerce in Vietnam
(International University - HCMC, 2017)The development of commerce associated with technology, e-commerce has become a recent trend. The outbreak of e-commerce sites such as Alibaba, Amazon has brought purchaser a different mindset about online purchasing. ... -
Factors affecting the online selling intention via e-commerce platform - The case of Shopee
(International University - HCMC, 2019)Merchandising via online has just arrived to the market in Vietnam in recent years but it strongly affect to trade transaction of both sellers and buyers. The objective of the study is: Based on the results of factors ... -
How promotions on e-commerce platforms affect customers' buying behavior
(International University - HCMC, 2020)This research analyzed the promotion tools (including Voucher, Samples, Freeship) that can have an impact on customers’ buying behavior on e-commerce platforms in Vietnam. The conceptual framework has been proven utilizing ...