Browsing Business, Economics, Finance, Accounting, Management by Subject "Electronic commerce; Impulse buying"
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Exploring key drivers of impulse purchasing for apparel among Vietnamese customers and the relationship between each factor
(International University - HCMC, 2017)This study focuses to explore the the main drivers of impulse buying in virtual environment. Emperically , the concept of impulse buying has studied for nearly 70 years ago by Clover (1950). However, the previous research ...