Browsing Business, Economics, Finance, Accounting, Management by Subject "Management -- Customer"
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Atmospherics design of Vietnamese theaters : The case of Hoang Thai Thanh Theater
(International University HCMC, Vietnam, 2014)The impacts of atmospherics designs on service businesses, especially leisure services, had been proven by many scholars around the world. Despite having many researches about atmospherics of restaurants, hospitals, casinos, ... -
Understanding the customers' responses to the product recall in Vietnam - Case of Apple Inc. : "A1300" iphone chargers recalled in Jun, 2014
(HCMC - International University, 2015)In 2009, there were 465 voluntary product recalls involving 229.6 million product unit according to The US Consumer Product Safety Commission (CPSC). In Vietnam, there are a few cases happened but received much attention ...