Browsing Business, Economics, Finance, Accounting, Management by Subject "Management -- Marketing; Customer -- Relationship; Electronic products"
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Determinants of consumers' hesitation towards purchasing electronic products - A study among Vietnamese perspectives
(International University - HCMC, 2019)In recent years, innovative technologies have constantly changing the product attributes as well as consumers’ needs and expectations, associated with their purchasing decision. As a result, contemplations of a spate of ... -
The impact of energy label on customers purchasing intention for electronic products in Ho chi Minh city
(International University - HCMC, 2019)Recently, electricity consumption in Vietnam has been accelerated rapidly during nearly decade. Power supply now becomes burden for electricity industry. Therefore, Vietnam has initiated energy labelling program promote ...