Browsing Business, Economics, Finance, Accounting, Management by Subject "Management -- Marketing; Customer -- Relationship; Purchase intention"
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The antecedents of green purchase intention among Ho Chi Minh city consumers
(International University - HCMC, 2019)With the increasing rate of economic development, the problem of pollution and environmental degradation is becoming more and more serious. In that context, green consumption trends emerged as one of the optimal solutions ... -
The impact of country - of - origin image consumer ethnocentrism, and perceived quality on purchase intention - The case of cosmetic products imported from Japan in Ho Chi Minh city
(International University - HCMC, 2019)In Vietnam, “the makeup industry is an attractive item for the consumers with various brands around the world, especially cosmetics imported from Japan with reasonable price and high-quality products from the natural. This ...