Browsing Business, Economics, Finance, Accounting, Management by Subject "Management -- Marketing; Customer -- Relationship"
Now showing items 1-20 of 98
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The analysis of antecedents of customer loyalty of mobifone mobile telecommunication provider
(International University - HCMC, 2015)This research empirically examines the effect of determinants of Customer Loyalty in the mobile telecommunication service industry, the case of MOBIFONE operator. The findings obtained show that Corporate Image has the ... -
Analyze the factors which influence on the clothing online purchasing intention of buyers on the social network based online store in Ho Chi Minh city, Vietnam - The case of facebook
(HCMC - International University, 2015)This research is conducted in order to identify and assess the important level of factors that influence customer intention on purchasing clothing from Facebook based store in Ho Chi Minh City. Besides, this study also ... -
Analyzing factors affecting customer loyalty - The case of Vissan
(International University - HCMC, 2016)This research was conducted to evaluate factors that affecting customer loyalty in VISSAN in Ho Chi Minh City. Additionally, this study also explored the impact level of independents factors which are perceived quality, ... -
The antecedents of intention to share a content on facebook : A study case among Vietnamese students
(International University - HCMC, 2015) -
An assessment on students' behavior of using condoms and some social marketing solutions for their ues promotion - Case study of students in Ho Chi Minh university
(International University - HCMC, 2015)Due to the increase incidents of premarital sex and the lack of reproductive health services, college students are at high risk of STD infections and abortion in Vietnam. This study was designed to examine the predictors ... -
Critical factors influencing e-learner satisfaction - A case of Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)Developed from distance learning, e-learning can be described as providing learning process for those who face with distance barrier. At the beginning of 21st century, e-learning has visions in bring learning community and ... -
Customer satisfaction and brand loyalty - Case of the airline VietJet air (VJA)
(HCMC - International University, 2015)To be able to survive in the highly competitive market, it is significant for any airlines to secure loyalty of customers towards their brands. To every airline, customers are people who hold the key to drive that airline ... -
Determinants of customer satisfaction in fine dining restaurants in Ho Chi Minh City
(International University - HCMC, 2016)This study examines the relationships among service quality, food quality, ambience of fine dining restaurant (predictors), guest satisfaction (mediating variable) and guest’s word-of-mouth intentions (outcome). Although ... -
Determinants of online group buying intention of consumers in Ho Chi Minh city
(HCMC - International University, 2015)Online Group Buying has only attended to Vietnamese market in recent years but has rapidly and significantly become a phenomena in virtual community. This research aims to investigate the impacts of Perceived Usefulness, ... -
The determinants of online shopping customer satisfaction - an empirical study in Ho Chi Minh city
(International University - HCMC, 2015)Starting from the popular of Internet and Social network, e-commerce and online shopping has become a successful business model and expanded in Vietnam and worldwide. Many of researches in this topic have been conducted ... -
Discovering the relationships among brand experience, brand personality, service personal values and customer loyalty - A study of Vietnam luxury hotel market
(HCMC - International University, 2015)This study tries to explore the relationships among these concepts – brand experience, brand personality, service personal value and customer loyalty in Vietnam luxury hotel market. Based on both two qualitative and ... -
Do young male and female consumers perceive celebrity endorsement differently? - A study in Vietnam beverage sector
(HCMC - International University, 2015) -
The effect of property service quality on tennant satisfaction in office building - A case study in Bao Viet financial centre
(HCMC - International University, 2015)The study is focused to find what the key success factors affecting the satisfaction towards office buildings in Ho Chi Minh City. There are a number of modern buildings built quietly fast in last few years. The survey ... -
The effects of "Hallyu" on Vietnamese customer attitude toward Korean cosmetic products
(International University - HCMC, 2016)Korean culture had a long time to exist at Vietnam and having dramatically effects to Korean cosmetic industry in this country. In order to measure the relationship between them, the research had been conducted. Basing on ... -
The effects of celebrity endorsement on customer purchase intention and customer-based brand equity
(International University - HCMC, 2015) -
The effects of customer service on customer satisfaction - A case of HCM California Fitness and Yoga centers
(International University - HCMC, 2016)Customer service and customer satisfaction have been discussed widely over years and they are also the marketing goals of many companies. California Fitness and Yoga Centers are one among companies that expect to exceeds ... -
Effects of intention to search online on customers' online purchase intention : The case of customers in ho Chi Minh City
(International University - HCMC, 2015)The purpose of this study is to clarify theory and identify how intention to use the Internet for information search could explain the level of purchase intention of eshopping. The literature review was conducted to provide ... -
The effects of social media marketing on customer's trust
(HCMC - International University, 2015)This research aims to analyzing the factors influencing customer‟s trust by social media marketing. Quantitative method was used with statistical techniques applied including factor and multiple regression analysis. 228 ... -
Evaluate impact of consumer promotions on consumer’s purchase intention towards men deodorant product
(International University - HCMC, 2014)The study mentions how the impact of consumer promotional programs is on purchase intention during purchasing time in case of men deodorant product. The hypothesis and conceptual model are figured out that there are five ... -
Evaluating determinants of customer loyalty in the airlines industry - The case of Vietjet aviation joint stock company
(International University - HCMC, 2016)Customer Loyalty is one of very important factor which every companies and industry should care much. Then Airline Industry should, too. Each company in this industry must make loyalty of customers increase; make itself ...