Browsing Business, Economics, Finance, Accounting, Management by Subject "Online shopping; Teleshopping"
Now showing items 1-5 of 5
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Antecedents of online group buying behavior - From price and social influence perspectives
(International University - HCMC, 2016)The main purpose of this study is to estimate the antecedents of online group-buying behavior. The theoretical frameworks come from Price, Social influence and Technology acceptance model. From prior research, there are ... -
Examining the antecedents and consequences of online group-buying intention in Vietnam: A multifaceted perspective
(International University - HCMC, 2016)Online group buying (OGB) is a nearly new consumption model for online shopping in Vietnam and it is only developed in the last few years. This study aims at investigating the potential factors to address how they affect ... -
Factor influencing consumers' online purchase intention : Online bookstore in Vietnam
(International University - HCMC, 2015)This study aims to explore the factors that influence the Vietnamese online consumer on purchasing intention book online. A model of four main factors includes Product Perception, Shopping Experience, Perceived Risk and ... -
Factors affecting online impulse purchase behavior: A case in Ho Chi Minh City
(International University - HCMC, 2016)The purpose of this research was to explore factors affecting on online impulse purchase behaviour of customer at Hochiminh City. Based on some previously literature of impulse purchase behaviours, this study research ... -
A study about behavior and online purchasing intention of online and in store luxury customers (Case of luxury customer in Ho Chi Minh City)
(International University - HCMC, 2016)The purpose of this research is to give a understanding of main factors that influence the luxury goods purchase intention through Internet and also compares and contrast the motivation factors that influence the behaviour ...