Browsing Business, Economics, Finance, Accounting, Management by Subject "Purchase Intention"
Now showing items 1-3 of 3
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Analysis Of Gap Between Green Purchase Intention And Green Purchase Behavior: A Case Study Of VNU-HCM Students
(2023)Why do people say they want green products, but they do not tend to buy them? This phenomenon is known as Green gap. Image Research Theory and Motivation Opportunity-Ability Theory were used to build up the conceptual ... -
The Impact Of Facebook Advertising On Gen Z’s Purchase Intention: The Case Of Lifebuoy’s Interactive Advertising In Vietnam
(2023)This paper aims to explore the impact of Facebook advertising on Gen Z’s purchase intention of Lifebuoy’s products with interactive advertising as its driven cause. This exploration focuses on the influence of Facebooks ... -
The Influence Of Celebrity Endorsements In Social Media Advertisement On Gen Z's Purchase Intention In Ho Chi Minh City: The Case Of Den Endorsing Honda
(2023)Among the many marketing strategies, using celebrity endorsement in advertisements on social media platforms is flourishing considerably in the media era. The object of this research paper is to determine the impact of ...