Browsing Business, Economics, Finance, Accounting, Management by Subject "Restaurant Industry"
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The Influence Of Positive Service Encounter On Word Of Mounth, Switching Intentions, And Willingness To Pay With The Mediation Of Hedonic Dining Experiences: The Study Of Casual Dining Restaurant In Ho Chi Minh City
(2023)Purpose – The purpose of this study is first to examine the relationship between positive service encounter and hedonic value in dining experience; second is to uncover the direct effect between positive service encounter ...