Browsing Business, Economics, Finance, Accounting, Management by Subject "Sales promotion; Purchase intention"
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Examining the effects of e-service quality and sales promotion on purchase intention toward the online food delivery service - The case of Now.vn
(International University - HCMC, 2020)This study aims to explore the impacts of e-service quality and sales promotion on customer’s purchase intention in online food ordering in the case of NOW.vn. A sample of 265 was collected from business students studying ...