Browsing Business, Economics, Finance, Accounting, Management by Subject "Social marketing"
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Fear Of Missing Out (FOMO) Via Social Media - Causes And Effects On Purchase Likelihood Among Young Consumers In Ho Chi Minh City
(2022)Fear Of Missing Out (FOMO) is a widely accepted phenomenon that has only been in our social dictionary for less than a decade. Defined as “One’s anxiety that more intriguing or fascinating activities are currently taking ...