Browsing Business, Economics, Finance, Accounting, Management by Subject "Social media--Marketing"
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Fear Of Missing Out (FOMO) Via Social Media - Causes And Effects On Purchase Likelihood Among Young Consumers In Ho Chi Minh City
(2022)Fear Of Missing Out (FOMO) is a widely accepted phenomenon that has only been in our social dictionary for less than a decade. Defined as “One’s anxiety that more intriguing or fascinating activities are currently taking ... -
The Impact Of Source Credibility And Risk Reduction On Vietnamese Customer's Information Adoption-A Case Of Technology Review Channels On Youtube
(2023)Thanks to the rapidly development of social media platforms, customers tend to seeking information about one product or service in the Internet before making any decisions. The purpose of this research is evaluate the ...