Browsing Business, Economics, Finance, Accounting, Management by Subject "Social networks; Business enterprises--Computer networks"
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Conceptualizing materialism in social networking sharing - A case of meal-posting on instagram
(International University - HCMC, 2019)Examining the effect of four materialism components on meal-posting intention on young Instagram users whose ages range from 18 to 35 in Vietnam is the aim of this study. An adaptation of planned behavior theory is used ...