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Now showing items 11-17 of 17
The impact of consumer-based brand equity on purchased intention
(HCMC - International University, 2015)
The beverage industry and specifically the brewery sector has undergone
under major developments over the past decade, thus leading to significant increases
in production and consumption. However, there are only few studies ...
Impact of self on attitudes toward luxury brands among Ho Chi Minh City teens: in case of luxury shoes
(HCMC - International University, 2015)
Adolescence is usually a complex, transitory period that includes rapid
biological, social, and cognitive growth (Gil et al., 2012). The transition period from
childhood to adult, between 14 and 18 years old, teenagers ...
Relationship among brand experience, brand authenticity and brand equity
(HCMC - International University, 2015)
Branding is one of the most concerning businesses in enterprises. There are
many common concepts when branding is discussed, such as brand equity, customer
loyalty, brand awareness, brand image, and so one. However, there ...
The Impact of Brand equity on Young Male Purchase Intention Towards Men's Hair care Products in HCM city
(HCMC - International University, 2015)
Measuring brand equity - The case of TH True milk in Ho Chi Minh city
(HCMC - International University, 2015)
In recent years, the trend of using fresh milk with high quality and guaranteed
origin in daily diet is become increasing enormously in Vietnam dairy market. It is
undoubted to say that Vietnamese consumers nowadays pay ...
The relationship between country of origin and brand equity: Case of powdered milk industry in Ho Chi Minh City
(HCMC - International University, 2015)
In market, brand equity is one important factor. An in number brand with
positive brand value has a few points of interest, for example, higher edges, brand
expansion, all the more capable correspondence adequacy and higher ...
Examing factors impacting on purchase intention toward private brands in supermarkets in Ho Chi Minh City
(HCMC - International University, 2015)
Private labels, also known as ""store brands"" or ""Private brand,"" have long been
associated with inexpensive name-brand knockoffs. In recent years, however, retailers
have begun improve higher quality products under ...