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Factors affect on millennial's purchase intention among fast fashion brands in Ho Chi Minh city
(International University - HCMC, 2019)
As the expose of fashion industry in 20th century, the clothing became cheaper and easily bought by the customers. From that period, fast fashion brands were born to serve the growth in demand of many people and developed ...
The impact of earnings management on stock liquidity - Evidence from Ho Chi Minh stock exchange (HOSE) in Vietnam
(International University - HCMC, 2019)
It can easily be seen that earnings management, an act of regulating the financial statements of managers resulting in an inaccurate reflection of the company's business results in order to conceal its partners (such as ...
January effect and the firm size in Vietnam stock market return - Evidence from the Ho Chi Minh stock exchange (HOSE)
(International University - HCMC, 2019)
Appeared inconsistent with the Random Walk Hypothesis – which is developed based on the Efficient Market Hypothesis, many market anomalies were found and become famous. Many researchers have examined those phenomena over ...
The impact of country - of - origin image consumer ethnocentrism, and perceived quality on purchase intention - The case of cosmetic products imported from Japan in Ho Chi Minh city
(International University - HCMC, 2019)
In Vietnam, “the makeup industry is an attractive item for the consumers with various brands around the world, especially cosmetics imported from Japan with reasonable price and high-quality products from the natural. This ...
Working capital management and corporate performance - Empirical evidence from the listed manufacturing companies of Vietnam
(International University - HCMC, 2019)
As it revolves around mostly short-term investment and financing, Working Capital is usually neglected when making financial decisions. Yet during financial decisions, it is one of the most critical part. Firm value benefits ...
How user - generated content affects the intention to use it for planning, mediating through attitude
(International University - HCMC, 2019)
Service segment is becoming a dominant piece of an economic cake of Vietnam. Accounting for 42.7%, it plays an important role in improving Vietnam’s economy (General Statistics Office of Vietnam , 2018). One of the hospitality ...
Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services in Ho Chi Minh city
(International University - HCMC, 2019)
This study aims to explain the factors that influence Online food delivery services (OFDS) intention of people living in HCM City. The research model helps to determine the direct effect of Attitude, Perceived usefulness ...
Determinants of apps continuance reusing behavior in online food delivery service
(International University - HCMC, 2019)
The study has mainly analyzed the continuance behavior of user toward technology system in the context of Food Delivery Apps. By coordinating the extended model of IT continuance and the theory of information overload as ...
Factors influencing consumers' purchase intention toward green beauty care and cosmetic
(International University - HCMC, 2019)
With the increasing ecological sensitivity, the appearance of green beauty products seem to attract a lot of consumers who perceived environmental responsibility. The research on green purchase intention is expected to ...
Evaluating factors that affect young consumers' purchasing intention towards eco-friendly products in ho Chi Minh city
(International University - HCMC, 2019)
Nowadays, environmental problem that are changing in climate, pollutant and warm in global is the most concern of everybody around the world. Hence, it is clear that the global environment require considerable attention ...