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Which is more important to customers' intention to buy books online, perceived price or trust the case of Tiki.vn
(International University HCMC, Vietnam, 2014)
Sale through the Internet is gaining currency and becoming more and more competitive
with an ever-increasing number of online stores. Accordingly, E-vendors should
understand the purchase decision-calculus of their customers ...
Understanding repurchase intention of Galaxy cinema consumers - Electronic world of mouth and price sensitivity
(International University - HCMC, 2016)
UNDERSTANDING REPURCHASE INTENTION OF GALAXY CINEMA CONSUMERS: ELECTRONIC WORLD OF MOUTH AND PRICE SENSITIVITY
The purpose of this paper is to extend the research on the repurchase intention of Galaxy Cinema among Vietnamese ...
Key factors influencing consumers' pruchasing intention for safe vegetable in Ho Chi Minh City, Vietnam
(International University HCMC, Vietnam, 2014)
The food hygiene and safeness is a very serious problem in Vietnam currently. Many
cases of food poisoning throughout years, especially from vegetable with high content of
pesticides and prohibited toxics, make consumers ...
A study on the factors influencing university selection of high school students in Vung Tau city
(International University HCMC, Vietnam, 2014)
In fact, in order to attract more and more students, institutions of higher
education need to stand how students select colleges and universities (Kotler and Fox,
1995). Understanding the choice process of a university is ...
Investigating the realtionship between sales growth and firm performance in perspective of finance and corporate governance : A study on Ho Chi Minh stock exchange
(International University HCMC, Vietnam, 2014)
The thesis provides an initial quantitative assessment on the relationship
between sales growth and performance in association with the investigation about the
effects of cash flow, investment opportunities and corporate ...
Suggestions on new market penetration marketing strategies : The case of Thai Binh shoes
(International University HCMC, Vietnam, 2011)
Thai Binh Shoes (TBS) has been a footwear manufacturer for export since
1992. The enterprise specializing in sport shoes, hiking shoes and sport sandals has become the trustworthy footwear producer for such well-known ...
Studying consumer buying behavior at supermarkets in HCMC: A comparision of Co.opmart Nguyen Kiem and Big C Hoang Van Thu
(International University HCMC, Vietnam, 2011)
Vietnam retailing industry is one of attractive markets in the world. Nowadays, many foreign retailers has been investing and challenging domestic retailer that bring to Vietnam’s retail market more ...
A study on patient hospital foodservices satisfaction in Cho Ray hospital and Thong Nhat Bien Hoa regional general hospital using SEM analyis
(International University HCMC, Vietnam, 2014)
The provision of food and drinks to patients remains a largely unexplored,
multidimensional phenomenon, especially in Vietnam where the hospital meals have
been just showed excessive interest in by Ministry of Public Health ...
Relationship between stock return and trading volume - Evidence from VN30-INDEX
(International University - HCMC, 2016)
To examine the relationship between stock return and trading volume in Vietnam market, the thesis concentrate on research the VN30-Index that includes 30 companies have largest capitalization in Ho Chi Minh Stock Exchange. ...
Relationship between marketing mix strategy and sales performance : Case study Binh Tien limited company in the southeast Vietnam
(International University HCMC, Vietnam, 2014)
Biti’s company has faced with the increasing competitors in domestic market in footwear
industry. Besides, according to sales performance report, sales performance did not qualify the
sales force. Biti’s should take action ...