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Now showing items 111-120 of 2658
Affective commitment to organization's brand: antecedents and consequences - The case study of BIDV in Ho Chi Minh City
(International University - HCMC, 2016)
The increasing competition in the banking sector requires managers to identify the factors supporting customers' commitment to BIDV’s brand. Understanding commitment not only provides an insight into the question of how ...
A study on customer's extent of using EPS via perceived trust and perceived security at Vietinbank
(International University - HCMC, 2015)
It is often believed that good security improves trust, and that the perception in trust and security will eventually affect the decision of customers in keep using electronic commerce. In fact, customer’s perceived security ...
Evaluating determinants of customer loyalty in the airlines industry - The case of Vietjet aviation joint stock company
(International University - HCMC, 2016)
Customer Loyalty is one of very important factor which every companies and industry should care much. Then Airline Industry should, too. Each company in this industry must make loyalty of customers increase; make itself ...
How leadership behaviors affect employee satisfaction and job commitment - A study in tourism industry in Ho Chi Minh City
(International University - HCMC, 2016)
The purpose of this study was to investigate the direct and indirect effects of
leadership behaviours on employees’ job satisfaction and job commitment in tourism
industry in Ho Chi Minh City, Viet Nam. A conceptual research ...
Antecedents of intention to participate in Nha Trang Sea festival - A study among office staffs in ho Chi Minh City
(International University - HCMC, 2015)
Business strategy for sugar company: The case of Bien Hoa sugar joint stock company
(International University - HCMC, 2015)
A company always has to face with many opportunities and threats when external environment changes. Bien Hoa sugar Joint Stock Company is not beyond the rule. There are a lot of opportunities and threats the company has ...
Exploring the factors affecting purchase intention of smartphone : A study of office workers in Ho Chi Minh City, Vietnam
(International University HCMC, Vietnam, 2014)
In a world of digital devices, people require more convenient and powerful gadgets on
hand to support for their daily works as well as their need for entertainment.
Smartphone is invented to fulfill those demands, furthermore, ...
The implication of tariff reduction in trans-pacific partnership on textiles & garment industry in Vietnam
(International University - HCMC, 2016)
There are heated debates about how Vietnam will be affected by the Trans-Pacific
Partnership but there is a lack of study that focuses on the industrial characteristics of
Vietnam, especially on the key industry in this ...
Analyzing the market's opportunity for a new product : The case of "thread deformed bar steel" of Vina Kyoel steel company
(International University HCMC, Vietnam, 2013)
In the current context of the integrated economy, the competition in the steel
industry became increasingly fierce. This is both an opportunity and challenge for the
company as Vina Kyoei to show the ability to adapt to ...
Evaluating factors of product levels that affect the customers' satisfaction - The case of Khanh Hoa salangane nest company
(International University - HCMC, 2015)