This study examines the relationships among service quality, food quality, ambience of fine dining restaurant (predictors), guest satisfaction (mediating variable) and guest’s word-of-mouth intentions (outcome). Although ...

research’s objective is to identify the factors affecting to customer satisfaction in PayTV industry in Ho Chi Minh City. Based on suggested scales in previous researches, the author has proposed a conceptual framework ...

This research aims to figure out some factors effect to university selective intention of high school students in Ho Chi Minh City- A case of International University. It focuses on some factors such as the brand of ...

In this thesis, we focus on exploring the factors influencing purchase intention of male in purchasing Korea cosmetic products in Viet Nam, particularly in Ho Chi Minh City. In addition, the possible impacts of cosmetic ...

The aim of this study is to examine the factors influencing consumers' purchase intention of internet television version of 2013. As the current situation of television market, consumers are offered with various brands of ...

The main purpose of the study is to find out critical factors that affecting customer satisfaction towards delivery service of Vietnam Post in HCMC. The conceptual framework based on theoretical foundation of SERVPERF model ...

The study aimed to give a general understanding about foreign visitor satisfaction to HCMC: which attributes directly affect perceived quality, perceived value and overall satisfaction of foreign visitors to HCMC and ...

Customer loyalty plays an important role in the success of successful aviation companies. Almost airlines companies recognized that a frequent flyer is about 10 times more valuable than an associational flyer. As a result, ...

The purpose of the study was to indicate the influence of product quality and service quality on customer satisfaction and the research also revealed differences between gender and income with respect to customer ...

Service quality is a vital concept that all firms pay attention. It is an important for each organization to know how to measure the service quality. On the other hands, it is difficult to find out whether customers are ...