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The study of factors that affect organizations repurchase intention towards tour choice in Ho Chi Minh City
(International University - HCMC, 2016)
The relationship between perceived values; customer satisfaction and customer repurchase intention of organizations toward tour choice in Ho Chi Minh City (HCMC) was defined in this study. In addition, this study also ...
Evaluating factors that affect young customers' purchase intention toward domestic and foreign apparel in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
The purpose of this dissertation was investigating what factors affect young customers’ purchase intention toward purchasing domestic and imported apparel product in Ho Chi Minh City. Variables to be investigated ...