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Measuring customer based brand equity: The case of highlands coffee in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)
This research is completed with the purpose of developing a model to measure the customer based brand equity of Highlands Coffee and study the impacts
of the brand equity’s four dimensions on brand equity. The ...
The impact of brand personality in tablet user's loyalty: A case study in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)
This study was conducted to identify the relationship between brand personality and brand loyalty that are using tablet in HCMC. Besides that, it also examines the impact
of the 2 factors (brand distinctiveness and self- ...
The impact of brand equity on customer in Vietnamese jewelry industry - Case of Doji Gold & Gems Group
(International University HCMC, Vietnam, 2012)
The impact of brand equity on customer in Vietnamese jewelry industry - Case of Doji Gold & Gems Group
Measuring brand equity: The case of smartphone brands
(International University HCMC, Vietnam, 2012)
In recent years, Vietnamese people, especially the young ones, have paid more attention on purchasing Smartphone instead of tradition cellular phones due to innovations of many advantaged technologies as well as ...