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Brand building for Vietnamese seafood company : Case of Nhat Van seafood company
(International University HCMC, Vietnam, 2012)
In recent years, under the influence of avian and swine, meat supply is limited therefore fresh and frozen seafood products can meet the consumers‘ requirements. Thus, this can seen as the ...
Brand community of alumni and its outcomes: A study of mystery hunting program
(International University HCMC, Vietnam, 2012)
Education plays an important role in any economy. It provides the society with skilled human resource to develop. Recently, a new concept about education – “Education as a serviced business” has become ...
The impact of brand pages on social networking sites: A case study brand page of Megastar on Zingme
(International University HCMC, Vietnam, 2012)
Zingme and the social media are a new and popular trend within marketing communications where traditional marketing strategies do not work. The marketing potential of Zingme is huge (http://open.zing ...
Factors influencing brand loyalty towards K-DO bakery and café
(International University HCMC, Vietnam, 2012)
This study aims to investigate factors that affect brand loyalty of customer towards K-Do Bakery and Café, a brand new chain in fast-food market. Then, with the important findings from the research, the study ...
A comparable study of university branding in HoChiMinh city
(International University HCMC, Vietnam, 2012)
Nowadays, university branding becomes more popular, branding is very important to attract students and give students reason to choose the suitable university. Moreover, there are more and more new established ...
Determinants of the brand equity: A vertification approach in the mobile phone industry
(International University HCMC, Vietnam, 2012)
Branding and brand management have been well-recognized management priorities and strategic aims for companies for many years (Kapferer, 2008; Keller, 2008; Post, 2008). Brand equity is regarded as a very important ...
The impact of brand equity on young male purchase intention towards men's skin care products
(International University HCMC, Vietnam, 2012)
Nowadays, men pay more attention to their appearance than ever before, so
the demand for beauty products increased remarkably. Catching up with this trend, many men‟ skin care product brands have been launched ...
The impact of corporate brand on customer buying decision in Vietnam advertising industry: A view from experts
(International University HCMC, Vietnam, 2012)
The impact of corporate brand on customer buying decision in Vietnam advertising industry: A view from experts
The impact of social media use on brand awareness of online shopping company in VietNam - A case study of Tiki.vn company
(International University HCMC, Vietnam, 2012)
The purpose of this research is to understand how brand awareness among customers is created and maintained through the usage of social media in business. In this study, the joint-stock Tiki – Tiki.vn Company ...
Evaluating the merchandise display at coopmart Cong Quynh
(International University HCMC, Vietnam, 2012)
Merchandise Display is one of the promotional marketing concepts which related very much to consumer behaviors and shoppers psychology.
The way you display your merchandise can have an impressive impact ...