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A study of customer satisfaction: The case of Phong Vu trading & service joint stock company
(International University HCMC, Vietnam, 2012)
The purpose of this study is to research how service quality has affected customer satisfaction.
The Literature Review was conducted to provide the theoretical framework for the research model in this study ...
Consumer perception of Levi's: An AIDA approach analysis of the Vietnam student
(International University HCMC, Vietnam, 2012)
Consumer perception – easy to figure out, hard to be quantified – is measured in this thesis. Levi’s® was the center piece of the investigation. An AIDA model is used as the structure of the analysis.
The ...
Factors affecting customer decision on purchasing a DSLR ( Digital single lens reflex) camera. The research of 22-40-year-old camera user in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
The more developed the society is, the higher level Maslow‟s hierarchy of needs is required. In this era of economics and technology, people not only want to spend for their physical needs about food, clothes, house, etc.… ...
The influence of culture on consumer behavior in purchasing Kid's foreign brand clothes in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
In business, the survival of a business depends on understanding consumer and satisfying their need. Culture is one of the most influential factors to the way consumer thinks and act. Therefore ...