Search
Now showing items 1-10 of 15
The analysis and solutions to deal with factors impact on customer satifaction with non-credit services at Vietcombank Binh Tay branch
(International University HCMC, Vietnam, 2012)
Being aware of the significance needs of the non-credit services revenue, the report employs
the quantitative and qualitative research methods to identify the factors that impact on
customer satisfaction in non-credit ...
Staff satisfaction and sense of commitment to PetroVietnam research and development center for petroleum prosessing (PVPRO)
(International University HCMC, Vietnam, 2012)
This study aims to analyse factors that effect to satff‟s satisfaction and sense of comitment to PVPro with the two proposed models: (1) The indirect impact factor to staff engagement through their satisfaction and (2) The ...
Young consumers' expectation and perception on Saigon beer : A study base on disconfirmation expectation theory of consumer satisfaction
(International University HCMC, Vietnam, 2012)
This investigation explored the contextual factors affecting young consumers’ expectation and their perception on Saigon Beer based on the Disconfirmation of Expectation Theory of Consumer Satisfaction.
Qualitative and ...
Effects of customer satisfaction and switching cost on customer retention in ATM services
(International University HCMC, Vietnam, 2012)
The strong development of Automated Teller Machine (ATM) card
market has received considerable attention recently. To meet increasing
demand of e-banking market, customer satisfaction on current ATM services
should be ...
An analysis of Vietnam's coffee export 2001-2010: Performance forecast and comparative advantage
(International University HCMC, Vietnam, 2012)
This thesis sought to overview the coffee industry in the world and analyzes the coffee export of Vietnam. The main objective of this study was to analyze the current performance of Vietnam’s coffee exports ...
Differences in laptop purchasing decision of a first time users and experience users: The research of student buying first laptop for her/his first year in university and new Bachelor buying laptop for her/his first career in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
The quality of life of Vietnamese people has been changed due to the development of Vietnam’s economy and the globalization. In the time of technology and communication brings the laptops become ...
Marketing plan of celano 400ml ICE cream of Kido company in Ho Chi Minh city market
(International University HCMC, Vietnam, 2012)
According to the report about Vietnam ice cream market of Kido Company,
ice cream’s consumption in Vietnam is still low compared to other countries in the region with one litter per capita each year, it is expected that ...
Marketing strategy of SAPUWA (Saigon pure water private factory)
(International University HCMC, Vietnam, 2012)
With current analysis of internal and external factors affect to company, the researcher has summarized strengths and weaknesses, opportunities and threats of the company. The thesis is to analysis the internal ...
Formulating distribution strategy for KOOKIE Talkie brand - name in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
This research is conducted to formulate the distribution strategy for the company Kookie Talkie, so that the company can select the appropriate channels including the distributors that suit the company’s characteristics ...
Formulating internet marketing strategy for international university
(International University HCMC, Vietnam, 2012)
This study was conducted with an effort to formulate Internet marketing strategy
for International University. In order to achieve its purpose, the study adapts an Internet marketing development process model invented ...