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Factors affecting customers intention toward cosmetic online purchase - A study of Vietnamese consumers
(HCMC - International University, 2015)
Online shopping as the development of Internet not merely quickly takes it role
to the success of several online vendors but also gives customers a new shopping habit
which allows customers a more convenient way to search ...
Concerns with fit and size issues in online apparel shopping of universities' female students in Ho Chi Minh City
(HCMC - International University, 2015)
With the growing very fast of online shopping, beside people that are interested
in online shopping, there are also people that are not really like it. For the reason, the
thoughts of not making the right decisions to ...
A comparison of factors influencing the customer satisfaction of traditional bookstores and online bookstores in Ho Chi Minh City
(HCMC - International University, 2015)
The research “A comparison of customer satisfaction of traditional and online
bookstores in Ho Chi Minh city” was conducted with the purpose to develop a
conceptual framework studying the satisfaction of customers in the ...
"The young Vietnamese's consumer behavior in Korean fashion"
(International University - HCMC, 2015)
Since Doi Moi (1986), Vietnam opened its economy, as a result many cultural wave have influenced on Vietnamese culture, and recently Hallyu has become a hot topic among the young. Hallyu is a terminology refers to the ...
Factors influencing customer's satisfaction towards Honda motocycle dealers : A case study of Thanh Phat head
(HCMC - International University, 2015)
In the midst of stiff and fierce competition and increased number of
motorcycle retail providing a variety of products, customers have become accustomed
to a lot of brand motorcycle. Retailers have recognized this trend ...
Factors influencing the consumer's purchase intention towards Sting energy drink in Ho Chi Minh City
(HCMC - International University, 2015)
The effects of perceived price, brand image and leisure attachment on value and purchase intention in relation to imported ice-cream stores in Ho Chi Minh city
(HCMC - International University, 2015)
The demand for ice cream in Vietnam continued to increase gradually in the recent years. Ice
cream products have been launched in a greater variety in terms of flavor, sizes and services. More
and more ice-cream stores ...