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Studyng advertising's influences on the consumer decision making process : The case study of Vietnamobile
(International University HCMC, Vietnam, 2012)
Understanding the effect of advertising on consumer behavior is an interesting topic of most marketers in different industries. Moreover, the relationship between advertising and consumer decision making ...
The study of consumer attitudes towards the display advertising
(International University HCMC, Vietnam, 2012)
This research examines consumer attitudes towards three types of display advertising: traditional display advertisements, in-line display advertisements and pop-up display advertisements.
This research is ...
Studying the impact of humor appeal in TVC on consumer's attitude towards beer brand: The case of Heineken beer
(International University HCMC, Vietnam, 2012)
Advertising nowadays is not simply a tool to increase sales for any products, but it
is also an effective way producers in all over the world use to communicate to their target customers by delivering their products’ ...
The influences of children and advertising on mother's decision in buying products for children in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
This research is conducted to analyze the influences on mother’s decision in buying products for their children. Those influences are from children’s influence, advertising, children’s age and kinds of products. ...
The impact of corporate brand on customer buying decision in advertising industry: A case of Grey group Vietnam
(International University HCMC, Vietnam, 2012)
In recent years, competition in Vietnamese advertising industry becomes more fierce and intensive as every advertising agency tries to gain more clients and tiny pieces of market shares. In advertising service market, there ...
The effects of Vinamilk's advertising and public relation on repurchase intention through brand awareness and consumer's perception
(International University HCMC, Vietnam, 2012)
This study was conducted to identify the effects of VinaMilk’s advertising message, kinds of advertisement, and public relation on repurchase intention through consumers’ perception and brand ...