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The effects of ewom on Vietnamese young customer's purchase intention on make up product - A case study of 3CE lipsticks swatched and reviewed by Vietnamese beaty bloggers
(International University - HCMC, 2017)
The purpose of this research is going to identify the influence of Electronic Word of Mouth on the Vietnamese young women’ purchase intention, who concern about the lipstick product of 3CE, one of the most outstanding ...