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The determinants tourists' packaged - tour purchase decision - A study in Ho Chi Minh city
(International University - HCMC, 2018)
Tourism has made a great contribution to Vietnam's economy over the years. Currently, travel by tour is the trend.
The main objective of this study is to investigate the determinants of the package tour purchase decision. ...
Factors affecting tourists' perceived value, satistaction and their return intention - A case of Hoi An city
(International University - HCMC, 2018)
This study was conducted to evaluate the factors associated with tourism in Hoi An. It was conducted to identify the relationship between the variables including Destination Image, Emotional Experience, Local Food and ...
Puzzling out characteristics of ewom inducing Vietnamese millennials' possibility of booking hotels via online travel agency sites
(International University - HCMC, 2018)
This paper is aimed to puzzle out factors contributing to the proposed set of hypothesized relationships inducing perceived eWOM credibility and purchase intention of Vietnamese Millennials when seeking for hotel reviews ...
The impact of e-travel website quality on site commitment and customers' online booking intention
(International University - HCMC, 2018)
This study aims to investigate whether the following factors, which are user interface quality, product/service information quality, site security, site awareness, site commitment affect booking intention or not. Then, it ...
The effects of perceived value, website trust and hotel trust on online hotel booking intention of consumers in Ho Chi Minh city
(International University - HCMC, 2018)
Online booking has widely used among many consumers when making reservation, however, the factors as well as their degree of importance that lead to buyers’ intention in booking online is still ambiguous. Therefore, the ...
Factors affecting tourist loyalty through a mediation of tourist satisfaction - A case study of Con Dao island, Vietnam
(International University - HCMC, 2018)
This study attempts to examine the factors associated with tourism in Con Dao island of Vietnam. It was conducted to identify the relationship between eight variables including natural environment, cultural and social, ...
The study of values, satisfaction, and destination loyalty - A case of trekking tourism in Viet Nam
(International University - HCMC, 2018)
In this study, the six factors that is considered to have impact on the satisfaction and loyalty of trekking tourists in Vietnam have been determined and the relationship among these contexts. A five-point Likert scale ...