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The study of factors that affect organizations repurchase intention towards tour choice in Ho Chi Minh City
(International University - HCMC, 2016)
The relationship between perceived values; customer satisfaction and customer repurchase intention of organizations toward tour choice in Ho Chi Minh City (HCMC) was defined in this study. In addition, this study also ...
Critical factors of hotel loyalty program in Luxury Hotels
(International University - HCMC, 2016)
Over the past years, customer retention is recognized as one of key success factor and customer loyalty concept has pervaded several industries (Lewis, 1997). Nasution and Mavondo (2008) proposed that among hospitality ...
Foreign tourists' perspectives on the image of Ho Chi Minh City as a travel destination
(International University - HCMC, 2016)
Ho Chi Minh City, a well-known South East Asia city, has attracted millions
of foreign visitors yearly. However, many opinions from international travelers
shared about their negative issues when they visited this city ...
The impacts of perceived service-dominant orientation dimensions on customer satisfaction, leading to repurchase intentions : A study of package tour sector.
(International University - HCMC, 2016)
This study attempts to identify the relationship between six components of
service-dominant orientation and customer satisfaction, and to investigate the effect of
customer satisfaction on repurchase intentions of customers ...
The effect of information quality, sensitivity content and time on intention to book room through hotel website: The case of leisure travelers in Ho Chi Minh City
(International University - HCMC, 2016)
Vietnam hotel industry has promising opportunity to growth, but it also witnesses fierce competitive environment. Hotel industry has changed rapidly due to information technology, travelers are using Internet as a tool to ...
Factors affecting international tourists' perceived service quality and return intention: A study in Ho Chi Minh City
(International University - HCMC, 2016)
The problem with Vietnam‘s tourism industry is that visitors no longer interest in coming back after the first visit. This research aimed to measure key factors affecting perceived service quality of international tourists' ...
Understanding factors affecting tourism destination competitiveness - A case of domestic visitors in Ba Ria-Vung Tau of Vietnam
(International University - HCMC, 2016)
The increasing number of tourism destination worldwide in recent years has created a highly competitive market and led to a lower profit margin for Vung Tau beach. Thus, understanding different attributes and how to maximize ...
Vietnamese's intention to choose couchsurfing : A new form of tourism - A study of young students in Ho Chi Minh City
(International University - HCMC, 2016)
This research was conducted in order to figure out Vietnamese’s intention to choose Couchsurfing – a new form of tourism which is quite a new definition in Vietnamese entertainment industry.
Valua co-creation, tourist satisfaction and tourist loyalty in Tien Giang province
(International University - HCMC, 2016)
Customers are the ones who decide the success or failure of a business. For this reason, understanding customers’ demands and expectations is a very important task of any business. Thus, customer involvement in the product ...
Factors affecting international tourists' perceived service quality and word of mouth - A Study in Ho Chi Minh City
(International University - HCMC, 2016)
This study was conducted to identify the relationship between International Tourists’ Word of Mouth and service quality in tourism of Ho Chi Minh City. It also examines the influence of the factors (Culture, History and ...