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Post-choice satisfaction of Vietnamese undergraduate students in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
Nowadays, it is necessary that service providers of school try to develop and offer high quality as well as increase customer satisfaction by service experience. It requires a deeply understanding of the factors, which ...
Online game service satisfaction and preference : An empirical study of Vietnamese online gaming industry
(International University HCMC, Vietnam, 2013)
Online game’ efficiency, content and service quality has become one of the key
aspects among other factors that contribute to online game firms business growth and leading
position in the business environment with mass ...
Determinants of customer satisfaction : An empirical study in fast food franchises in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
The aim of this study is about to find out how fast food consumers satisfied by their preferred
fast food franchises as well as to explore the most influencing factors of customer satisfaction.
Theoretical framework of ...
Measuring customer satisfaction towards service quality of the maternity hospital in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
Service quality of the maternity hospital is been perceived as an important
factor for customer satisfaction. The aim of this study is to analyze the customer
satisfaction about service quality of the maternity hospital. ...
Factors influencing intention to consume fast food of student in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
This study aimed to explore factors influencing fast food consumption intention of
students who study or live in Vietnam National University Village, HCMC by applying
Theory of Planned Behavior. A total of 400 students ...
Customer satisfaction and loyalty after service failure and recovery : A study in restaurant industry in Ho Chi Minh city of Vietnam
(International University HCMC, Vietnam, 2013)
This research was conducted to examine the evaluation of customers towards result of service recovery of organizations. In this paper the three justice dimensions was employed to explain the customer satisfaction after ...
Factors influencing local customer loyalty, case : Low cost airline Vietjet air in Vietnam
(International University HCMC, Vietnam, 2013)
This study was conducted in order to evaluate the influence of relevant factors on
Customer Loyalty of Vietnam low cost airline, VietjetAir. The direct factors and indirect
factors influencing loyalty of customer are ...
Consumer attitude toward the use of e-commerce in Ho Chi Minh city : A case study of Thegioididong.com
(International University HCMC, Vietnam, 2013)
As an inevitable trend of the globalization process, E-commerce has become an indispensable part of today’s modern economy due to its benefits brought to consumers and businesses, including lower transaction costs, greater ...
The determinants impact on opening and using ATM account
(International University HCMC, Vietnam, 2013)
Today, ATM (automated teller machine) card is just like a friend for everybody in
Vietnam. This is one of the best services provided by the banking industry to every one
having an account in a bank. There is a direct ...
Explore a winning sales approach for hospitality industry in Vietnam
(International University HCMC, Vietnam, 2013)
Explore a winning sales approach for hospitality industry in Vietnam