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Testing cultural tourism typology and implications for marketing strategies - A case of Ho Chi Minh city
(International University - HCMC, 2017)
Tourism has been an important industry in Vietnam’s economy, which annually contributes about 280,000 billion VND to Vietnam’s GDP. The number of tourists visiting Vietnam is increasing over the years. Owning lots of ...
Factors influencing international tourists' behavioral intention towards street food in Ho Chi Minh city
(International University - HCMC, 2017)
Street food is part of Vietnamese cuisine, which is a major tourist attraction in Ho
Chi Minh City (HCMC), Vietnam. The aim of this research is to describe the behavioural
intention of international tourists towards ...
Investigating the impact of social travel networks on information adoption for travel planning : A study of VietNamese travelers
(International University - HCMC, 2017)
It is undeniable that everyone loves to travel. In the past, travel was limited as there were just a few options. However, travel is an ongoing trend as of now. The world has been driven towards technology, a digital world. ...
The effectiveness of perceived risks to the tourist's return intention - A case study in Ho Chi Minh city
(International University - HCMC, 2017)
The aim of this research is to explore the effects of risk factors to tourists’ destination satisfaction and the revisit intention of the tourists. According to the previous studies that relate to the tourists’ destination ...
A study on the relation between tourist revisit intention and its determinants - The case of Ho Chi Minh city
(International University - HCMC, 2017)
In the recent years, the role of customer loyalty has greatly increase in
importance in both academic researches and practical applications in the field of
economics. And with Tourism being no exception to that trend, ...
Factors of hotel online review affecting hotel booking intention - A study of tourists from Ho Chi Minh city
(International University - HCMC, 2017)
The impact of terrorism threat on the choice for transportation of the young when travelling abroad - The scope of Vietnam
(International University - HCMC, 2017)
This paper, under qualitative approach, is conducted to discover the traits of choosing means of transportation in response to terrorism threat and terrorist attacks of Vietnamese young travellers when traveling abroad, ...
Social media use and impact in the travel planning process
(International University - HCMC, 2017)
Through an experimental review among explorers, this paper shows a thorough perspective of part and effect of online networking in general travel arranging process: Some time recently, during and after the trip, giving ...
Media-induced tourism: key factors in music video affect youth travel intention in Ho Chi Minh city
(International University - HCMC, 2017)
The aim of this research is to identify which factors in music video affect
youth travel intention after viewing it in Ho Chi Minh City. Quantitative method used
primarily in this study including a number of statistical ...
The effects of destination image on international leisure tourist satisfaction and return intention - A study of hospitality industry in Nha Trang City, Viet Nam
(International University - HCMC, 2017)
The study illustrates knowledge in field of tourism at university. This generates the interesting and creativity of investigation about tourist satisfaction and return intention. Nha Trang was selected to investigated ...