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Now showing items 91-97 of 97
Evaluating the contribution of E-learning on student learning : The case of business administration students in international university, Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
The study “Evaluating the contribution of e-Learning on student learning -
The case of Business Administration major students in International University,
HoChiMinh city” was conducted to evaluate and investigate impact ...
A study on factors influencing consumer's purchase intention toward personal training service in fit ness centers : A case of Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
The research is conducted in order to give not only background information
about the quiet new service but also the purchasing intention of people in this service.
Besides, the study identifies and explores the difference ...
The role of packaging in customer's perception of sanitary napkin's product quality at the point of purchase - Case study of Kotex Vietnam
(International University HCMC, Vietnam, 2014)
The core target of this research is to investigate the role of packaging in
consumer’s perception of sanitary napkin’s product quality at the point of purchase in
the specific case of Kotex Vietnam. The results of this ...
Relationship among customer perceived value, satisfaction, loyalty and switching cost in internet banking service
(International University HCMC, Vietnam, 2014)
The aim of this research is to examine the relationship among customer perceived value,
satisfaction, loyalty and switching cost in internet banking service.
Based on previous research, a conceptual framework was developed ...
Evaluating possible ways that can change consumer's attitude toward Samsung Brand
(International University HCMC, Vietnam, 2014)
Management -- Marketing
Evaluating service quality and customer satisfaction in Bao Viet insurance corporation
(International University HCMC, Vietnam, 2014)
Nowadays, insurance companies in Vietnam compete each other to be a strong and good
reputation. The challenge for insurance sector in Vietnam remains the same that is to
bring innovative solutions to client while making ...
Evaluating factors that affect customer's purchase intention toward coffee at Western and traditional coffee chains in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Vietnam is one of the leading coffee exporters in the world, but the domestic coffee
consumption is relatively modest compared to other countries. The number of traditional
coffee chain is quite common in Vietnam, but until ...