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Now showing items 111-120 of 147
The determinants of sustained green consumption intention - A study among Vietnamese consumers
(International University - HCMC, 2020)
Environmental problems are increasingly becoming the warning status. The more conscious
of the environment people encourage, the better opportunities for green products to appear in
the market with purpose of gaining ...
Factors influencing men's purchase intention for skin products - A case study in Ho Chi Minh city, Vietnam
(International University - HCMC, 2020)
This study assesses the influences of the skin's concerns, self-image, celebrity endorsement, social expectations, subjective norms who have used men skincare products in Ho Chi Minh City, Vietnam to male customer's ...
Factors affecting travel intention - The case of Korean films on Vietnamese people
(International University - HCMC, 2020)
The success of Korean TV serial dramas assists in strengthening the Hallyu Wave phenomenon transnational during the mid of 2000s. Due to the popularity, Korea has attracted more and more international visitors coming to ...
Working capital management and firm's profitability - Comparative study between FMCG and construction firms listing in HOSE
(International University - HCMC, 2020)
This paper uses a panel data analysis of 47 Construction and FMCG companies listed on the Ho Chi Minh Stock Exchange (HOSE) from 2009 to 2019. Pooled OLS methods, the model of random effects (REM) and Generalized Least ...
The impact of hallyu on travel intention to Korea of Vietnamese young people
(International University - HCMC, 2020)
In recent years, luxury hotels and the lodging sector as a whole have witnessed the noticeable change in service provision strategy, especially their human resources. To get a deep grasp of their employees, there were tons ...
Factors affecting the generation Z green household purchase decision
(International University - HCMC, 2020)
As green trend has become quite popular among Vietnam citizens, there are a need for green household brands to develop green marketing and understands their customers purchase decision. This study is aimed to investigate ...
Does China's economic policy uncertainty affect dividend policy of Hong Kong based companies?
(International University - HCMC, 2020)
Economic policy uncertainty has been an intensively discussed topic since the introduction of Baker et al's (2016) EPU index. However, the spillover effect aspect of EPU is just starting to receive attention. This paper ...
What factors drive Vietnam stock returns?
(International University - HCMC, 2020)
This paper predicts that among the 69 firm characteristics selected from Green, Hand and Zhang (2017), which factors are likely to forecast stock returns in Vietnam. To select factors that are considered predictors, I ...
The potential for inward foreign direct investment in Vietnam
(International University - HCMC, 2020)
In the recent years, foreign direct investment is becoming one of indispensible policies in our country. Moreover, it is also a strategy to spur socio-economic development in Vietnam. In order to analyze this, we estimate ...
Advertising to fellow kids - A study of the Vietnamese millennial consumers' perception and behaviors towards advertisement using internet memes
(International University - HCMC, 2020)
The purpose of this study is to gain insights into the Vietnamese millennial’s perception of Internet memes and their attitude towards Internet memes being used as an advertising tool to explore the extent to which it can ...