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Now showing items 11-20 of 301
Evaluating the determinants of Vietnamese frequent flyers loyalty in civil aviation industry, the case of Delta Airlines
(International University - HCMC, 2016)
Customer loyalty plays an important role in the success of successful aviation companies. Almost airlines companies recognized that a frequent flyer is about 10 times more valuable than an associational flyer. As a result, ...
Employee stock ownership plans and corporate performance: An analysis of listed companies in HOSE
(International University - HCMC, 2016)
Logistics service providers' environmental management
(International University - HCMC, 2016)
The purpose of this thesis is to give a full description of logistics service
providers’ environment management. The purpose is also to discuss the role of
logistics service providers’ environment management in their ...
Factors affecting employee turnover a quantitative study at military bank in Ho Chi Minh City
(International University - HCMC, 2016)
Employee Turnover has been always one of the most concerned topics across nations and economic sectors because of its impact on organizational operations and strategies. Banking sector is not an exception. There was a ...
Factors influencing parents' intention to select soft skill training school for their children from 3-11 years old in Ho Chi Minh City An application of Ajzen's theory planning behavior
(International University - HCMC, 2016)
Vietnamese is facing a shortage of workers skilled in affective outcomes, especially soft skills. There are some fingers are pointing to the current educational programs from preschool to university for failing to prepare ...
Antecedents of resistance to organizational change 2016 - a study of trainers in tourism vocational colleges in southern Vietnam
(International University - HCMC, 2016)
Tourism in the recent years has become a smokeless industry, thus the training of human resources in the Tourism industry is getting urgent. Especially, when Viet Nam joined MRA- TP (Asean Mutual Recognition Arrangement ...
Firm performance and the gender of CEOS - A comparative study on Vietnam Stock Market
(International University - HCMC, 2016)
Picture on the business case in finance for gender of CEOs, the thesis
reviewed whether CEO gender has a positive or negative impact on firm performance,
then making comparison between female CEO firms and male CEO firms, ...
The study of factors that affect organizations repurchase intention towards tour choice in Ho Chi Minh City
(International University - HCMC, 2016)
The relationship between perceived values; customer satisfaction and customer repurchase intention of organizations toward tour choice in Ho Chi Minh City (HCMC) was defined in this study. In addition, this study also ...
Critical factors of hotel loyalty program in Luxury Hotels
(International University - HCMC, 2016)
Over the past years, customer retention is recognized as one of key success factor and customer loyalty concept has pervaded several industries (Lewis, 1997). Nasution and Mavondo (2008) proposed that among hospitality ...
Foreign tourists' perspectives on the image of Ho Chi Minh City as a travel destination
(International University - HCMC, 2016)
Ho Chi Minh City, a well-known South East Asia city, has attracted millions
of foreign visitors yearly. However, many opinions from international travelers
shared about their negative issues when they visited this city ...