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Now showing items 11-20 of 20
Consumers perception, purchase intention and actual purchase behavior of organic food products - The case in Bien Hoa city
(International University - HCMC, 2019)
This study aims to study how consumers’ perception of organic food’s health benefits, perception of organic food’s safety, perception of organic food’s environmental friendliness, and perception of organic food’s quality ...
Factors affecting repurchase intention of airbnb's customers - A case of travelers to Ho Chi Minh city
(International University - HCMC, 2019)
The concept of “sharing economy” or “peer-to-peer economy” has become more popular than ever which provides end-users to be able to start a business or leverage their personal income with their own assets that vary from ...
Factors affecting consumers' green apparel purchasing decisions in Ho Chi Minh
(International University - HCMC, 2019)
Along with life simultaneous changes, the fashion industry shows no
difference by the updated trends, styles, designs as well as fabrics. Nonetheless, the
concerns toward the environment have not been addressed within ...
Factors affecting consumers' green apparel purchasing decisions in Ho Chi Minh
(International University - HCMC, 2019)
Along with life simultaneous changes, the fashion industry shows no
difference by the updated trends, styles, designs as well as fabrics. Nonetheless, the
concerns toward the environment have not been addressed within ...
Factors influencing customer loyalty in online food ordering service in Ho Chi Minh city - The case of Now.vn
(International University - HCMC, 2019)
The Internet Era has made us fast connection to the food source. In the start of recent century, online food ordering was accepted by most of consumers and food suppliers. These years, more fast food companies and ...
Evaluating the moderator role of trust in purchase intention of foods with traceability in Vietnam - The case of pork in Tra Vinh province
(International University - HCMC, 2019)
The existence and occurrence of contaminated meat shows a downward belief in meat safety and an increasing demand for safe hygienic agricultural products of Vietnamese people. The main purpose of this study is to revolve ...
Factors affect the satisfaction, loyalty, and word of mouth behaviors of university students Ho Chi Minh city
(International University - HCMC, 2019)
This study aims to study the factors that impact on satisfaction, loyalty, and word of mouth behaviors of university student in Ho Chi Minh city. It could be observed from the study that image, expectations, perceived ...
The impact of guerrilla marketing on generation Z'S brand awareness and purchase intention - The case of fintech company in Vietnam, Timo
(International University - HCMC, 2019)
Hallyu and the impact on Vietnamese young consumers' preferences for Korean restaurants
(International University - HCMC, 2019)
In recent decades, thanks to globalization, more and more countries open and exchange culture with each other, which makes Korean culture, especially the popular culture has opportunities to be wide-spread, thus leading ...
Factors affecting young Vietnamese consumers' purchase intention for luxury products
(International University - HCMC, 2019)
Luxury products is something that desirable and more than an ordinary and necessity. These things tend to make life more pleasant for the consumer. Over the past few years, brand consciousness among the Vietnamese society, ...