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Now showing items 11-13 of 13
Antecedents of trust in user-generated brand recommendation on facebook - A study among Vietnamese consumers
(International University - HCMC, 2017)
This study aims to identify the antecedents of Trust in User-Generated Brand Recommendation. Based on the original model, in which Trust toward User- generated Brand Recommendation is affected by Trust Facebook Friends, ...
Employees' perception about internal brand toward the effectiveness of brand performance executed by employees in hospitality industry in HCMC
(International University - HCMC, 2017)
In this study, the researcher indicates that internal branding from aspect of hotel management employees in relationship with employees’ brand performance base on mediate factors as job satisfaction and employees’ brand ...
Branding of destination finding special souvenir for Ho Chi Minh city
(International University - HCMC, 2017)
Ho Chi Minh city, Vietnam - The Department of Tourism in Ho Chi Minh City will focus on management and inspection of travel and hospitality companies to ensure an attractive and safe tourism environment. With this target, ...