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Now showing items 11-20 of 40
Determinating critical factors to impulsive purchase - A case of lipstick products in Ho Chi Minh City(HCMC)
(International University - HCMC, 2017)
This research studies about factors that have significant effect in impulsive buying behaviors with a special reference of lipstick. A survey to collect data was conducted in Ho Chi Minh City with 330 samples with 304 ...
A study on customer intention toward new concept of diy furniture in Ho Chi Minh city - The case of IKEA
(International University - HCMC, 2017)
Factors affect customer satisfaction with the mediation of waiting time satisfaction - An empirical study of casual restaurants in Ho Chi Minh city
(International University - HCMC, 2017)
Reducing waiting time unpleasantness has always been a goal that both researcher and manager want to achieve, especially in service section in general and restaurant business in particular. Not out of that goal, this ...
The impact of consumers' attitudes and subjective norm on actual purchase behavior - The case of Vietgap Vegetables
(International University - HCMC, 2017)
Due to high serious problems around food safety and hygiene in Vietnam, this research is motivated to study. Given the Theory of Planned Behavior, the research is conducted to define the impact of consumers' attitude (Health ...
Factors influencing the consumer's purchase intention toward long an's seedless lime - A study in Ho Chi Minh City
(International University - HCMC, 2017)
With the overall purpose of studying the customer behavior, this research was conducted to identify factors affect customer buying intention of Long An’s seedless limes in Ho Chi Minh city.
Base on the model of buyer ...
Factors affecting the customer satisfaction and customer return intention toward ride-sharing services - The case of Uber in Ho Chi Minh city
(International University - HCMC, 2017)
Since Uber came to Vietnam in 2014, it has created a new competition with traditional taxi companies as well as many debates about their operation in Vietnam. The rapid growth of Uber has taken the profits of others domestic ...
The effects of ewom on Vietnamese young customer's purchase intention on make up product - A case study of 3CE lipsticks swatched and reviewed by Vietnamese beaty bloggers
(International University - HCMC, 2017)
The purpose of this research is going to identify the influence of Electronic Word of Mouth on the Vietnamese young women’ purchase intention, who concern about the lipstick product of 3CE, one of the most outstanding ...
Organization customer satisfaction and loyalty towards professional B2B general insurance service in VietNam
(International University - HCMC, 2017)
This study aims to explore the factors which affect organizational customer satisfaction and loyalty toward professional B2B General insurance Service in Vietnam. The critical element of success in business, particularly ...
A study on cause related marketing toward consumer purchase intention - The case of the Bodyshop Vietnam
(International University - HCMC, 2017)
The factors affect organization customer perceived value and repurchase intention - A empirical study of professional B2B general insurance service in Vietnam
(International University - HCMC, 2017)
The insurance industry has achieved remarkable growth in the economy in recent years. However, the renewal ratio is still low in this promising sector. The objective of this research is to explore the elements that affect ...