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Now showing items 11-15 of 15
How to improve merchandise display in Coopmart Dinh Tien Hoang in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
Nowadays, the retail market develops more and more in Vietnam. People tend to go shopping in many supermarkets not only good price but also many promotional programs. With many supermarkets with investment from ...
Consumer behavior toward themed wedding
(International University HCMC, Vietnam, 2012)
Themed wedding is one of the hottest trends in the world that has been exported globally. There can be an endless opportunity in the wedding market for themed wedding just as there is in many developed countries. There is ...
How to promote Saigon Com Tam to foreign travelers: Case of Com Tam Moc
(International University HCMC, Vietnam, 2012)
Nowadays, Vietnam is the destination of tourists from all over the world because of the beauty screens, the native’s hospitality, the cultural tradition, and food. Besides, Vietnamese food has placed ...
Understanding the influence of company's marketing mixes on consumer decision making process toward choosing convenient stores: A case study of " shop and go" stores in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
Consumer decision making process is an important process that marketers always want to learn and understand more thoroughly. This is a complicated process that a customer has to go through before and during making ...
A study on clients' satisfaction of distribution services : A case of herbalife Vietnam
(International University HCMC, Vietnam, 2012)
In term of the Multilevel-Marketing, also called Network marketing, most
of the firm benefits come from clients. Also, besides the price, reputation and other factors, the service quality has direct influence ...