Search
Now showing items 11-20 of 25
Fashion collaboration affects consumer purchase intention in Ho Chi Minh city - A case of H&M
(International University - HCMC, 2018)
Fashion industry in Vietnam is an attractive market, which is not concentrated much. This research observe habit and behavior of consumers who is fashion lovers living in Ho Chi Minh city to measure the effect of co-branding ...
Impact of store environment on impulse buying behavior - Application of stimulus - organism - response model to women's beauty retail environment in ho Chi Minh city
(International University - HCMC, 2018)
The purpose of this study is to assess how consumers’ satisfaction on the beauty retail environmental characteristics may trigger them to make impulsive buying purchases in the beauty market. Particularly, the Stimulus – ...
Factors affecting customer satisfaction in banking sector - Case of Agribank Xuyen A branch
(International University - HCMC, 2018)
Customer satisfaction has become an important asset to businesses and organizations in effort to improve service quality so as to get higher competition and effectiveness. Today, in the banking sector, there are many factors ...
Factors affecting intention to membership renewal at citigym - A newborn fitness and yoga system HCMC
(International University - HCMC, 2018)
The fierce competition in the fitness industry in Vietnam has posed a threat to newcommers. CITIGYM - a new investment from a huge corporation with a vision to lead the market in the next few years have just arrived for 6 ...
The factors impact audiences' behavior on usage intention toward livestream service
(International University - HCMC, 2018)
In the recent years, a number of audiences are watching channels through live
streaming platform, and the development of live-stream service has increased rapidly.
As the phenomenon of social live stream service (SLSS) ...
Factors effect youtubers purchase intention to attend a youtube network - The case of Dien Quan network
(International University - HCMC, 2018)
This study is to measure factors that effects youtuber purchase intention to attend a youtube network and with the case of Dien Quan Network. The research was done on 351 youtubers in Viet Nam. Cronbach’s Alpha was run to ...
The effect of celebrity endorsement on consumer purchase intention - A case of O'star using Son Tung M-TP
(International University - HCMC, 2018)
The research in this paper is about the effect of celebrity endorsement on consumer purchase intention: a case of o’star using Son Tung M-TP. In spite of potential risks when using celebrity in a marketing plan, the method ...
Factors affecting on green purchase behavior - consuming non - woven bags in Vietnam
(International University - HCMC, 2018)
The concept of eco-friendly products is no longer to be new in the discussion about the environment. Many green products were invented to solve the environmental issues that people are facing and non-woven bag is one of ...
The influences of children on parents purchase decision - Middle class in Vietnam
(International University - HCMC, 2018)
This thesis is specifically concerned with how children influence on family purchasing decisions in Vietnam, a country with business and social diversity. Children as well as the members of family playing the important ...
The effect of foodie apps on customer's purchase decision - An analysis of restaurant attributes data, online reviews, sales promotion and application quality
(International University - HCMC, 2018)
The development of e-commerce market had brought many large potential and opportunities to all industries, especially food and beverage industry in Vietnam. The birth of Foodie Applications has not only helped people take ...