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Now showing items 11-20 of 31
The factors impact to customer satisfaction at Co.op food in Ho Chi Minh City
(International University - HCMC, 2016)
This study aims at discovering and adjusting the quality service scale in convenience store, and finding the level of customer satisfaction with quality service at Co.op Food in Ho Chi Minh City. Based on theories of service ...
Understanding the market and determinants of purchasing an isuzu light duty truck : A case study of Viet Nam market
(International University - HCMC, 2016)
Factors that influence purchasing decision of consumers in Vietnam passenger car market
(International University - HCMC, 2016)
Automobile is one of the most important industries that are becoming more turbulent since the last decade; however manufacturers do not conduct formal studies on understanding consumer buying behaviours. In this research, ...
Critical factors influencing e-learner satisfaction - A case of Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)
Developed from distance learning, e-learning can be described as providing learning process for those who face with distance barrier. At the beginning of 21st century, e-learning has visions in bring learning community and ...
An investigation into impact facebook on purchase intention towards fashion items
(International University - HCMC, 2016)
This study is aimed to examine factors affecting customer’s online purchase intention towards fashion items on Facebook. Researcher used The Technology Acceptance Model which suggests two main factors including Perceived ...
Linking young customer perception to preference of retail stores - An emprical assessment of the multi-attributes of three department store images in Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)
This study investigates how the multi-attributes of a department store in customer perception affect their preference. It applied the research model framework S-R of Thang &Tan (2003) for Vietnam context which studied the ...
A study on the intention to use smartwatches in Ho Chi Minh city
(International University - HCMC, 2016)
Mobile technology clearly plays a crucial role in how people communicates, whether in daily life or a business environment. Smartwatches are forecasted to be the next trend in mobile technology, they will change the ways ...
Investigation into consumers' purchase intention of counterfeit sporting goods through the theory of planned behaviors - A study in Ho Chi Minh city
(International University - HCMC, 2016)
This study is conducted to investigate the factors that affect consumers’ purchase
intention toward counterfeit sporting goods with the case in Ho Chi Minh city. Based
on the Theory of Planned Behaviors and two extended ...
The Vietnamese youth response to co-branded products: The role of perceptual fit - Case study of Nokia Monster Purity headphone
(International University - HCMC, 2016)
The purpose of this study is evaluating the Vietnamese youth’s response to co-branded products in the role of perceived fit, particularly in the case of Nokia Monster Purity headphone. The research aims to explore the ...
Factors influencing students' word of mouth for their enrolled universities - A study among Vietnamese students
(International University - HCMC, 2016)
Word of mouth, which has strong effects on customer intention has been becoming more powerful forces in the marketplaces. There is a little room to doubt about the essential role of word of mouth in service industries, ...